It is important for a business to create a widespread organic reach on the social media platforms they deal with. Many small businesses around the world have started using Facebook and Instagram as their Social Media Marketplace.
- Set up Your Home Page
The first step in establishing your small business on Facebook is to set up your business page. Your business page is what will give the customer their first impression bout your business so it needs to be Comprehensive. Once that is done, promote your business among your other social media channels like Twitter, Instagram, etc. and use print media to get printed business cards or brochures with a link to your Facebook Page.
- Unite your social Media Channels
Social Media is very easy to use these days and is one of the most commonly used platforms for almost all the activities of a person. Link all your social media channels so that if you post the picture of a product on twitter, it gets instantly shared on your Facebook and Instagram pages as well. This is a very time-efficient way to promote business.
- Link Personal Profiles
As we all have experienced, getting requests from your contacts to like their page feels obligatory and annoying, we suggest that you don’t send such requests to your contacts on Facebook. Instead ask all your employees to update their profiles and add the link to the business page under the ‘Work and Education’ section.
- Be the source of information
Content marketing has proved to be very effective and makes up for almost 70 to 80% of all online businesses. So, you can also use your Facebook business page to publish factual information and articles or blogs that engage the visitors on your page. By posting content on your website regularly, you can increase your visibility on the timelines of your followers.
- Partner up
To increase your business and attract more people to your Facebook shop page, you can partner up with other businesses operating in a similar niche as you. This way you get instant access to their consumer base and followers.
- Use Facebook Ad Campaigns
In order to increase your sales and online reach of business, you can successfully run Ad campaigns for your business. You can select the age limit of your target audience and optimize advertisements by checking in certain criteria that you want your target audience to fulfil. This way your advertisements will reach more and more people whose interests match the nature of your business.
- Give Incentives
Businesses offer turn to offering incentives to a specific set of their online consumer base. For instance, a Mexican eatery had recently taken to posting on their Facebook stories, information about free giveaway in certain branches. These types of campaigns help boost popularity of the business.
- The Facebook Graph Search
The Facebook graph search is a way of approaching people. As a business you get access to the other pages your follower is following. Hence, giving you an idea about the potential consumers interested in the niche of your business. This way you get direct access to people who can be your potential customers.
- Use Hashtags correctly
One thing that drives Social media marketing is the use of hashtag. The use of hashtags enables you to become more visible in the searches. There is a way to pop up in searches just the way we use Search engine optimization by using the most relevant words or phrases related to the nature of your product or content and some other generalized yet frequently used hashtags. This way you can become more visible in the Facebook searches. This is also known as Social Media Optimization or SMO.
- Allows freedom to engage
Unlike Instagram where you have to mandatorily put up a snap or like Twitter where you can type only up to 140 characters, Facebook allows you to post whatever you want and in however many words. This way, it becomes easy for businesses to communicate and engage with their followers in the way they seem fit. This also helps build loyalty of your consumers towards your business.
These are a few of the many ways by which you can optimize your Social media and increase your business in the Social Media Domain. At Kreative Captains, we ensure you that we can help you with all these problems and other social media marketing strategies that will help take your business to new heights.