Search Engine Optimization 2020 trends

Have You Ever Wondered What is SEO?

SEO or Search Engine Optimization is an online tool that helps in optimizing any content. It makes the content discoverable to a larger audience by the use of appropriate words through a search engine’s organic search results.

No Clue About How Search Engines Work?

Primarily, Search engines are like digital libraries that are virtually available. It is a library of web pages rather than that of tangible books. When we type a phrase or words into a search engine, a list of options related to the searched words appear on the screen. The search engine shows you the maximum possible outcomes of the search related options and web pages.

This quick search through the web directory that is made in a matter of micro-seconds is done through the use of Algorithms. The working of an algorithm is not to be understood by the layman but only the experts and hence, these Algorithms help us in searching the thing that we are searching for.

Ever Noticed that “How search works” page?

The following is what it says if you find yourself curious to go through it and understand how Search works-
In order to provide you with the most useful and appropriate records, Search Engine algorithms examine many elements. These include the phrases of your query, the relevance and the usability of the pages searched for, the expertise of assets and the popularity of that search in your region and settings. The weight of importance attached to each word or phrase varies depending on the type of question.
For example, the search engine focuses on the freshness of the content material which performs a larger role in answering queries. These are approximated on the basis of current news topics followed by an approximation of dictionary definitions.

Google is the most widely used search engine currently followed by the likes of Firefox, Bing, UC Browser, etc. That stated, there are lots of different search items that could help optimize your search results for your business.

Let’s move on to Discuss How SEO works!

So to say, SEO demonstrates the phrases or words that you search for and shows you the maximum possible web content related to your search.
In order to get more organic traffic to your web pages, you need to understand and cater to the algorithms used by these search engines. Similar is the case for YouTube, if you need more views on your video, then you need to know all about YouTube’s algorithms.

That said, here is a guide for you all to understand better, the workings of some of the top Search Engines that can be used for Business Optimization.

How to Optimize Right for Google

Google is famous for making use of more than 2 hundred rating elements at a given time. These can even be changed into communicative manner which were revalued at 10,000 by the year 2010. It is difficult to be able to. To the normal person, this might be an alien subject, however, we have studied it and understand the working of the correlations between different factors and of Google Rankings deeply.
Here are some steps to give you a better understanding of the working of Google’s Search engine-

Before Google ranks your material or information into its digital library, it first needs to understand the type of content that has been fed in to the system. For this, Google uses several approaches to discover new content material available throughout the net. This is done through the primary method called Crawling.
Google uses Crawling to follow the links of pages already fed into its system and finding an appropriate rank to position it on its search engine. This process requires the use of a computer program known as Spider.

Let’s assume that your website’s homepage has a one-way link from a website that is already available in Google’s index. So, the next time Google uses Spider to Crawl that web page, it will follow that hyperlink to link you to your website’s homepage and then add it to the index. After this, it will move all the hyperlinks directing to your webpage to find different web pages on your website

Just as there is a way for Google to Crawl and add your website to its system, there are some things that can block these crawlers which might hinder this process.

  1. Poor internal linking:
    Google relies on inner links to Crawl over all of the pages available on your website. Pages which are not received regularly are often skipped to be added to the system.
  2. No followed inner hyperlinks:
    Internal links which receive no follow tags often get crawled over by Google.
  3. No indexed pages:
    Pages that are not used much can be excluded from Google’s Index page by using an Index Meta Tag or HTTP header.
    Also, in case all the pages of your website are only connected with internal hyperlinks from no index pages registered on Google, there is a risk that they might not be discovered by Google.


  1. Blocks in robots.Txt:
    Txt is a text document that tells Google where it may go on your website after being redirected. If pages are blocked here, there is a chance that google doesn’t recognize them.



Approximately 63% of the Google searches around the world are made from cell phone devices, and these numbers are increasing dynamically each year. Given the statistics, it is probably no surprise that during 2016, Google introduced a rating boost for cellular-friendly websites in its cellular search results.
Nearly eight in ten of the purchasers online might forestall engaging with content material that doesn’t show well on their tool. In other words, most of the people will click the back button when the cell phone searches show a desktop version of the searched domain.

Pages that aren’t optimized for mobile leads to dissatisfaction among the users and Google or any other search Engine provider wants their users happy and satisfied. So, the only thing now that is left to do, is to wait for your website to win a click and watch out for the website engagement.

Finding keywords that will help you get a rank on the Search Engine index is pretty simple. There are a number of key-word generating softwares online where you can put a phrase or a word and get the most relevant keywords that have been used over the course of time.

Despite the similarity between any two random key phrases, Google indicates a completely one-of-a-kind of search results. For example, for “sluggish cooker recipes,” they display pages list masses of recipes. For “gradual cooker,” they show product listings and ecommerce category pages.

Google follows a set of rules while ranking which is based Page Rank. A Page rank primarily interprets back-links as votes. So, the pages with more votes tend to rank better than the other or newer pages.

There are many hyperlink constructing techniques which can help get a better page rank. However, in case you’re new to the sport, it is better to use professional services to construct hyperlinks for your content.

Not all one-way links are identically created. Some have more weightage than others and are integrated to the Page Ranks. One- way links from excessive-authority pages are more potent than the ones from low-authority pages. However, ever since Google has discontinued this service in 2016, there is no way to know which pages have a good deal of Authority in it index now. Yet, it is replaced by the URL Rating.
It runs from a scale of zero–one hundred and takes into account both the quantity and class of back-links to a web page.

Google aims at ranking the most reliable and relevant webpages first by default. For this, they study content-related alerts like expertise, authoritativeness, and trustworthiness. Which can be broken down to. More frequently searched phrases in content is more discoverable.

Still Wondering Why Ranking Is Important?

To sum it up, Google looks at your location, past searches, etc. “tailor your results to show what’s most applicable for you in that second.”


Knowing how search engines work and the attributes they’re looking for whilst ranking content material is crucial when you try to create content material for ranking. That being said, search engine algorithms change often and there is no sure shot way of ensuring that one method will always work but don’t panic when that happens. Generally speaking, the vital matters stay consistent over the years. Things like one-way links, “authority,” and matching search purpose have been essential elements for decades and are hardly going to change soon.


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